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Boaz Sobrado

Growth & Data FinTech

Introduction

Fintech leader and entrepreneur specializing in growth strategy, data analytics, and martech. A Top 100 Forbes Fintech contributor, I’ve been cited by CNBC, Fortune, WIRED, NASDAQ.com, the Human Rights Foundation and others.vWith over 10 years of experience in digital marketing & growth, I am currently the Director of Growth & Marketing Technology at a global trading platform with over 500k users handling over $1.7 trillion in trading volume.

Digital marketing experience since 2015, when I researched psychometric digital advertising and helped unearth the Cambridge Analytica scandal. Passionate about how technology impacts people that society sometimes overlooks.

Currently interested in: stablecoins and their consequences (e.g. global from day one businesses), Bitcoin and its consequences (e.g. long term trends in government debt), AI-enabled social behaviour (e.g. social trading or AI driven coaching), the quantified self (e.g. movement, health), learning Mandarin & running ultramarathons.

Experience

Director of Growth, Analytics, and MarTech

Capital.com · London, UK
2023 - present

Capital.com is one of the world’s fastest growing trading platforms. Responsibilites:

  • Lead growth and acquisition strategy by deploying a multi-million marketing budget and leading various teams across Analytics, Engineering, SEO, and CRM; collaborating directly with C-suite stakeholders and key partners (Google, Apple).
  • Architect extensive marketing experiments and analytics initiatives (creative testing, CRM & website AB testing, media mix modeling, bonusing) to increase performance marketing efficiency, enabling the platform’s 33% YoY growth in 2024.
  • Drove significant upgrades to MarTech infrastructure and data strategy using predictive modeling, conversion optimization, and audience generation, leading to significant improvements in uptime, resilience and accuracy.
  • Lead turnaround of the Refer-a-Friend, SEO and CRM divisions, reversing a multi-year decline and delivering growth (e.g. 10x growth in RAF) through data-driven interventions, operational efficiency increases and technology investments.

Lead Growth Data Analyst

Zilch · London, UK
2021 - 2023

Lead growth & strategy analytics at Zilch, a $2bn consumer finance business named the fastest ever European unicorn. Responsibilites included:

  • Engaging with C-level stakeholders on a broad range of topics: from growth impact of credit policies to brand building.
  • Designing, measuring, executing and analysing growth strategies for user acquisition & early stage retention.

Results:

  • Grew the active user base 4x.
  • Hit the 1# spot of the UK Finance App Store through a well-executed referral campaign.

Marketing Data Analyst

Treatwell · London, UK
2019 - 2021
Treatwell is Europe’s largest health and beauty services marketplace. I was responsible for the measurement and analysis of £10m+ performance marketing and CRM activities.

Founder

ZunZun Group · London, UK
2018 - 2020

Bootstrapped a tourism services company to offer property management, transportation and other tourism related services in the Caribbean.

We had over 5k+ paying clients a year and covered approx 25% of the Cuba’s hostel and 20% of online tourism transportation market.

We had to shut down during the COVID-19 pandemic.